Dr. Susan Roberts: Eyes of Sepsis: A National Campaign for Early Sepsis Recognition

From Whisper to Battle Cry: Is This Sepsis?

Picture this: You’re in a doctor’s office, an urgent care clinic, or an emergency room. You feel weak, feverish, or confused or maybe you’re the one sitting beside a loved one whose color just isn’t right. The room is crowded, the staff are moving quickly, and the clock ticks on.

And in the middle of it all, a whisper forms in your heart:

“Could this be sepsis?”

Sometimes that whisper can’t escape your lips. Sometimes you’re too weak, too confused, or unable to speak at all. That’s when your loved one your friend, your advocate becomes your voice.

Because in that room, surrounded by dozens of others, your life depends on being seen and heard. Hospitals and clinics face the enormous task of sorting symptoms, ruling things out, and racing against time. But with sepsis, every second counts. Every tick of the clock is a countdown. Every missed moment is a chance lost.

This is where you step in. This is where knowledge and courage meet.

Eyes of Sepsis™: When Time Runs Out in Silence

The mission of Eyes of Sepsis: When Time Runs Out in Silence™ is simple:
To make sure no life is lost because the question wasn’t asked.

When you or someone you love say the words:

“Is this sepsis?”

You’re not just asking. You’re demanding. You’re shining a light into silence. You’re forcing sepsis into the open because sepsis thrives in shadows.

Your voice pierces that silence. Your question shifts the room. And that moment of courage can be the difference between life and death.

Dinosaurs and the Extinction Clock

Sepsis is like an extinction clock ticking quietly in the background. If we ignore it, it robs us fast and without mercy. But we are not powerless.

That’s why we use dinosaurs as a memory hook in Eyes of Sepsis™.
Dinosaurs remind us of giants—huge, unstoppable forces that ruled the earth. But even the giants disappeared when time ran out.

Sepsis works the same way: no one is too strong, too young, or too healthy to be taken down. The extinction clock is ticking, and only vigilance and action can stop it.

The lesson? Don’t let sepsis win by silence. Don’t let time run out. Even the strongest can fall, but with knowledge and courage, we fight back.

CRUSH 33™: A Call to Arms

This is why CRUSH 33™ – A Medical Emergency™ exists.

  • Call it early.
  • Rush labs, vitals, cultures.
  • Use the protocol.
  • Speak up, speak fast.
  • Hold the clock accountable.

It’s more than a checklist. It’s our survival code. It’s our answer to the extinction clock. It’s how we keep sepsis from writing another name into silence.

Advocates: Patients, Families, and Professionals Together

Being an advocate is not just for patients or families—it’s for all of us.

Healthcare professionals are advocates too. Every nurse, doctor, tech, and provider who chooses to speak up who asks, “Could this be sepsis?” is part of this fight. Their voice carries urgency. Their courage saves lives.

When patients, families, and professionals unite in one battle cry, sepsis loses its silence. We become an unstoppable force saying together:

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